When people arrive at your Facebook Page, where do you think they’ll look first? I’ll give you a few hints.
It’s a visual piece of content that sits at the top of your Page. That’s right — it’s your Facebook cover photo.
In this post, you’ll learn Facebook cover photo best practices with real-world examples for each tip we recommend. To get started, let’s dive into Facebook cover photo dimensions.
Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page.
Meta sets specific dimensions for cover photos to create a standard look across all Facebook Pages no matter what device they’re viewed on.
Here are key details to remember about your cover photo:
Because of the dimensions outlined above, there can be an overlap between your page’s profile picture and the cover photo.
In the following section, we’ll cover what to look for when optimizing your cover photo for mobile and desktop devices.
Mobile devices will display a smaller version of the cover photo than a desktop screen would, and the image below describes exactly why that happens. As you can see, there’s a lot of space around the perimeter of the photo that could be cut off when a visitor is viewing it on a mobile screen vs. a desktop screen if you’re not careful with your design.
Therefore, it’s best to place the important parts of your content in the green space. Doing this will make sure everyone can see your cover photo properly regardless of the device they’re using.
Need help getting started? Below, you’ll find Facebook cover photo templates and best practices to guide you when designing your brand’s cover photo artwork.
If you get caught violating the above terms, Facebook could take action against your Page. And while Facebook doesn’t explicitly say what will happen if you violate their cover photo guidelines, it’ll be pretty inconvenient to have your Facebook Page removed because of a cover photo infraction.
As I mentioned earlier, the Facebook cover photo size is 820 pixels wide by 312 pixels tall for desktop screens, and 640 pixels wide by 360 pixels tall on mobile screens.
After spending time designing the perfect cover photo, the last thing you’ll want your visitors to see is a truncated version of it. If you upload an image smaller than those dimensions, Facebook will stretch it to fit the space. That means Facebook may only display a third of the image you designed.
Think of your cover photo as the portion of your Page that’s “above the fold.” If it’s distracting or confusing, people will be more likely to click off the Page.
Many of the best Facebook cover photos include a focal point along with a color scheme that aligns with the rest of the brand. Remember, your social media accounts are extensions of your business and they should make a good first impression on visitors.
With some clever design techniques, you could manipulate your profile picture and cover photo so they appear as if they’re two parts of the same canvas.
You can still do this on your personal profile, but Facebook no longer sets up Business Pages this way. Now, as shown in the examples earlier in this article, the profile picture is completely separate from the cover photo.
So, instead of merging the two photos into one, have them complement each other with similar colors or contrasting patterns while still adhering to your brand guidelines.
You may have noticed in a few of the cover photo examples above that the primary call-to-action (CTA) buttons were different. HubSpot’s CTA button says “Follow,” while Sprout Social’s says “Sign Up.”
Depending on your business, you can launch a Page on Facebook with a unique CTA button to the bottom right of your cover photo. Take the placement of this button into consideration when designing your cover photo.
Note: While it might seem like a good idea to add directional cues like an arrow to get people to click on the CTA buttons, note that those CTA buttons don’t appear the same way on the mobile app.
In other words, it might be confusing to mobile users if you directly integrate the cover photo design with the CTA buttons.
Since your profile picture is on the left, you want to add some balance to your Facebook cover photo design by placing the focus of the image on the right.
Take a look at these cover photos. Which one looks more aesthetically pleasing?
Doesn’t the right-aligned cover photo look and feel a lot better? In Samsung’s new cover photo, the biggest design elements (the profile picture, the text, and the two phones) are evenly spaced.
In Samsung’s old cover photo, your attention goes immediately to the left side of the Facebook Page, causing you to miss the name of the product on the upper-right side.
Not only is adding balance a crucial element of design, but it also allows your cover photos to be more visually effective on mobile. This brings me to my next point…
On mobile, a much smaller portion of the cover photo is visible. The right side is typically cut out entirely.
It’s important to note that the text in Cisco’s cover photo doesn’t appear. While right-aligned visual elements look great, be careful not to put important content so far to the right that it gets cut off when being viewed on a mobile device.
If you want to use your cover photo to support a Page CTA, make sure your cover photo description also includes a text CTA and links to the same offer. This way, any time people view your cover photo by itself, they can still access the link.
How does this relate to optimizing your Facebook cover photo? Well, if you’re spending time aligning your Facebook Page CTA, your cover photo design, and your cover photo description copy, you should also make sure to post about the same thing directly to your Page and pin that post to the top of your Timeline.
That way, your visitors have one very clear call-to-action when they land on your Page (albeit in several different locations) — which will give them more opportunities to convert.
How to pin a Facebook post: Publish the post to Facebook, then click the three dots on the top right corner of the post and choose Pin to Top of Page.
Choosing the right cover size for your Facebook Page may seem simple, but it can have a huge impact on users and prospects visiting your Page. An ill-fitting cover photo or video can look unprofessional and give the wrong impression about the quality of your products or services.
With the tips in this article, you have the information you need to create a Facebook cover photo that embodies your brand and engages users on the platform.
Editor’s note: This post was originally published in July 2020 and has been updated for comprehensiveness.