Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples]

In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus […]

Building Your Work Experience? 3 Tips for Your Career Path

If you’re diligently applying for jobs, but you’re not hearing back from employers, you’re more than likely hitting the Trust Gap. The Trust Gap is what some call the lack of confidence an employer has in an applicant’s ability to do the job. This lack of trust is why employers ask for relevant experience. They […]

What is a Bridge Page and Why Should You Use It?

No matter the terminology you use — pre-landers, presell pages, or gateway pages — website bridge pages are a valuable marketing tool that helps qualify leads, rather than simply converting any visitor who discovers a landing page. This article will not provide statistical data on conversion rates related to bridge pages; its focus is practical […]

Protective Safety Equipment – Body Armor Alternatives

The National Institute of Justice has a rating system for body armor (NIJ standard 0101.03, 0101.04, and interim 0101.05). Bulletproof vests are tested not only to stop penetration but also to protect against blunt trauma — the blow inflicted on the body when a bullet hits the vest. According to the American standard NIJ-0101.06, vests […]

CityLab Daily: Go Inside Tel Aviv's E-Scooter Transformation – Bloomberg

The only daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.Bloomberg Chief Washington Correspondent Joe Mathieu delivers insight and analysis on the latest headlines from the White House and Capitol Hill, including conversations with influential lawmakers and key […]

‘0ktapus’ hackers are back and targeting tech and gaming companies, says leaked report

The hackers who reportedly hit more than 130 organizations last year and stole the credentials of almost 10,000 employees are still targeting several tech and video game companies, according to a report obtained by TechCrunch. Reports like the one obtained by TechCrunch are prepared by threat intelligence companies for their customers, with the idea of […]

How Fictiv is making hardware manufacturing more like building software

Over the past few years, we’ve spoken with hundreds of hardware startups, and there’s one phrase that has been showing up in almost every interview: “supply chains.” They were always important for people shipping physical products, of course, but the pandemic and the international logistics chaos that resulted from it made the pain of getting […]