How to Tell a Compelling Brand Story [Guide + Examples]

However, since marketers spend a lot of time optimizing content for algorithms, it can be challenging to flex your creative storytelling muscles. In this post, we’ve created a guide about the fundamentals of brand stories, including: When HubSpot started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore. In the digital age, people were […]

15 Account Manager Interview Questions

Account managers are the liaison between a company and its clients. Finding the right person to fill this role is essential. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. If you’ve made it to the interview stage, take some time […]

Get More From Your Data With the Spring ‘23 CRM Analytics Release

With our CRM Analytics spring ’23 release, you can gain more value from the Salesforce Data Cloud, find new ways to increase productivity through AI, improvements to the user interface platform, and more. Take a look at our full suite of CRM Analytics updates, learning how you can take your business to the next level. […]

Banyan wants to unlock financing for a (more) sustainable future

Old-school systems probably didn’t quite do it for old-school oil and gas investments, but they damn sure don’t cut it for newer, greener, more sustainable technologies. These are usually smaller deals — typical commercial and industrial deals are between $1 million and $5 million —  where financing comes from more distributed sources, which means that […]