Rawr? Green Li-ion recharges with $20.5M to scale its recycling tech

The deal boosts Green Li-ion’s post-money valuation to $187 million after just three years, chief executive Leon Farrant told TechCrunch. The startup’s logo is (you guessed it!) a green lion. Image Credits: Green Li-ion Green Li-ion doesn’t recycle batteries itself; it licenses its tech to battery makers and recyclers, including Aleon and TES (which is […]

Inbound vs Outbound Sales: Differences & Use Cases

Inbound vs. outbound sales. Which strategy is better? It’s the sales debate that has raged on for decades. What are they? How do they differ from one another? Which is ideal for your business? This article will cover everything you need to know, including the following: The main difference between inbound and outbound sales What […]

Unearthly Materials claimed to have big-name investors, but they weren’t all on board

Ever since they were discovered over 100 years ago, superconductors have seemed a bit magical. Even with their delicate temperature requirements, superconductors have become key players in science, medicine and technology. So you can imagine the excitement when earlier this month, a team of scientists led by Ranga Dias, a professor at the University of […]

Will software for CFOs create a bright spot in a battered fintech market?

The comedown from the venture capital boom of 2021 has shaken up much of the startup world, but the dearth of capital has shown up sharply in one particular niche: fintech. The Exchange explores startups, markets and money. This brings us to CFOs, everyone’s favorite person in a company’s executive team: The naysayer, the demander […]

The Ultimate Guide to Demand Generation Marketing

Creating demand for your products and services is the key to business success. That’s why the marketing and advertising strategy called “demand generation” has become so popular with both B2B and B2C brands.  Demand generation isn’t about manipulation or trickery. It’s about helping your target audience with a specific problem. It encompasses marketing strategies demonstrating […]