Why aren’t venture capitalists flocking to fund cybersecurity startups?
On the back of pretty strong earnings reports and valuations, public cybersecurity companies are outperforming the broader technology segment. Yet, funding for cybersecurity startups has flatlined. The Exchange explores startups, markets and money. It’s an interesting issue that is worth taking a moment to consider. This morning, let’s look at how cybersecurity companies have performed, […]
The Complete Guide to Closing Calls
A closing call is like the finish line of a marathon. It’s nerve-wracking for you and your prospect. It’s a call steeped in emotion for everybody involved. As a salesperson, you’ve invested a lot of time in your prospect by the time a closing call rolls around. You’re under pressure to meet quota, and losing […]
iOS 17 will turn locked iPhones into smart home-style displays, report says
Gurman notes that the interface will operate similar to smart home devices from Google and Amazon. The idea behind the reported feature is to make iPhones more useful when they’re not actually being used and are lying on a desk or nightstand. The feature will use a dark background with bright text to make it […]
Reddit Shares New Insights into How People Research Apps Within Subreddits [Infographic]
New insights from Reddit, which provides additional guidance as to what info Redditors are seeking from brands. source
7 Things You Should Never Say in a Negotiation
Negotiation is a delicate balancing act. As a sales rep, you straddle the space between helping your prospect find a solution that works for them and protecting your company’s interests. By the time you’ve reached the negotiation phase of the sales process, you and your prospect have a common goal: getting your company’s offering into […]
What Is a Unified Customer Profile?
Have you ever been asked to write a review of an item you’ve already returned? Or been offered a discount on an item you bought last week? Or gotten solicitations for pet food despite never having owned an animal? These are just the kind of irksome scenarios that a unified customer profile can help your […]
How Real Customer Reviews Can Influence the Purchase Process [Infographic]
Some important notes on the value of real life customer reviews. source
Want Better Answers From Generative AI? Write Better Prompts.
Write like you’re having a conversation and use specific language and descriptions. The GAI tools will work to your advantage the clearer you are in your prompt, so get detailed. You can have a back-and-forth discussion with GAI tools and go deeper into what you’re looking for. Consider these tips when writing generative AI prompts: […]
Settling….
I have to confess my lack of patience with an attitude I see permeating much of our world today. Recently, I find myself having more conversations with colleagues similarly impatient. We are disappointed, we struggle to understand what we see going on–particularly in much of business and selling. We wonder, “Do we have unrealistic expectations? […]
Memcyco raises $10M to protect businesses from brandjacking
The company provides businesses with a digital watermark that they can display on their sites to ensure visitors that they are, for example, visiting a legitimate online store, as well as back-end tools for businesses to monitor and protect their digital assets against brand impersonation in real time. Over the course of the last few […]