Starting a business is daunting; it’s filled with countless decisions that need to be made. One of the crucial decisions you’ll make is choosing the right name for your business. This name is the first impression people will have of your business, and it will set the tone for all future interactions.
However, the naming process has its pitfalls. To help you navigate this tricky process, we’ve compiled a list of the top three mistakes people make when choosing business names. Keep reading to find out what they are and how to sidestep them.
The possibility of legal issues is also another potential risk. If the other business has a registered trademark for their name, they may decide to take legal action against you for trademark infringement. Even if the other business does not have a registered trademark, they may still be able to sue you for unfair competition or dilution of their brand.
But there are some things you can do to avoid these issues:
A name that is too difficult to say or spell can make it hard for customers to find your business, and can also make it difficult for you to market and promote your company effectively. Don’t forget that in the age of social media and the internet, many customers search for businesses by typing names into a search engine.
If your name is difficult to spell or pronounce, it may not come up in search results. This can also be a problem when customers are trying to find your website or social media profiles. You may even lose potential customers to your competition.
A great business name is unique, easy to pronounce, and communicates what your business does. A name that doesn’t align with the nature of your job can be confusing for customers and make it more difficult for them to find you online or remember your business later on.
For example, if you are starting a bakery, it would be a mistake to choose a name like “Optica Cleveland”. This name does not indicate what business the bakery does, and customers looking for a bakery may have a hard time finding it. Other customers may mistake you for an eye clinic. Instead, a name such as “Sugar and Spice Bakery” would be more appropriate because it gives potential customers an idea of what you do.