The profession of sales continues to evolve. Over time, the role of the salesperson has been sliced into two different roles, the business development representative (BDR) and the salesperson who closes the deal. The business development rep is responsible for cold outreach and qualifying the prospective client. Once they have connected the prospective client and qualified them, the BDR turns the prospect and sale over to an experienced salesperson. In this post we’ll compare the two roles and provide guidance on what sales leaders should to do improve their long-term success.

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