Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO
How do you get in on this traffic source? Image alt text. In this piece, we’ll cover how to write image alt text so your images rank highly in search engines and drive traffic. Table of Contents Image alt text is important for three reasons: accessibility, user experience, and image traffic. Understanding these reasons will […]
Elon Reports Record-High Monthly Active Usage of X, Amid Rising Competition from Threads
Belive it or not. source
It’s simple (it’s complicated)
It’s simple: This surgery will fix your problem and you’ll be better. It’s complicated: Changes in lifestyle, diet and attitude will, over time, help you feel better. Or… Our enemies are bad, and we’re good. Vote for me. The world is a big place that is filled with nuance, shifting alliances and constant change. It’s […]
Snapchat Announces Close Friend Story Activation for International Friendship Day
The activation will give users access to an automated Story that highlights their in-app connections. source
X Expands Creator Ad Revenue Share Program to All Eligible Users
Now, all creators around the world can make money from their tweets. source
X Tests New Ad Display, Which Would Replace its ‘Promoted’ Tags
X appears to be testing out a new ad format. source
Data Storytelling: Skills and Elements — Whiteboard Friday
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders. Click on the whiteboard image above to open a high resolution version in a new tab! Hi there. […]
Marketing 101: The Ultimate Guide for Beginners
If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. It encompasses a variety of channels, tactics, and formats — and can work for any business at any budget. The key […]
What is Email Cadence? What Marketers Should Know + Best Practices
There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right customers at the right time, you can get a […]
Good businesses solve real problems
But not all real problems lead to good businesses. There are problems all around us. People need housing, health care and food. They want delight, belonging and status. When a company shows up in the marketplace with a product or service that people eagerly choose to buy, it’s possible to make a profit. If there […]