Following its debut in the United States, the service will roll out in Latin America and then in Europe in 2024. While the company has yet to announce how much the service will cost or what it’ll be called, it will get an ad-free and ad-lite plan.

Also, HBO Max’s ad-free plan might get a price hike next year, the company noted during yesterday’s call.

“By 2023, HBO Max will not have raised prices since its launch. So, it will have been three years since pricing has moved. Which we think is an opportunity, particularly in this environment,” JB Perrette, president and CEO of Global Streaming and Games, said.

“We were frankly a little surprised in the HBO Max ad-lite offering that more people have not moved to that offering… We believe there’s actually some pricing advantage for us on the ad-free service, and we can probably move north of where the prices are today,” Perrette added.

WBD’s future FAST offering will join other media company-owned FAST services like NBCUniversal’s Peacock, Paramount’s Pluto TV, Fox’s Tubi and Comcast’s Xumo.

The company reported a net add of 2.8 million global subscribers across HBO, HBO Max and Discovery+ in the third quarter, bringing the total to 94.9 million. Only 500,000 domestic subs were added.

Combined HBO Max/Discovery+ service gets an earlier launch date, price hike is to be expected by Lauren Forristal originally published on TechCrunch

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