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How’s that for brevity in newsletter introductions? Let’s get to it so we can crack open a Liquid Death and let the week sag off into the murky distance of memory sooner rather than later. — Christine and Haje
Wildfires have become an ever-increasing threat as houses are built closer together and the growing impacts of climate change wreak havoc on natural landscapes. Entrepreneurs, in response, have started to develop tech meant to minimize the scale and damage of these natural disasters. Convective Capital is a new VC firm looking to back them, and it raised $35 million to do so, Becca reports.
Haje got really bored of startups taking liberties with its market sizing, complaining that if you are a car dealership, your total serviceable market isn’t the value of the cars you sell (that’s the SOM for the car manufacturer). Your SOM is the total value of the sales commissions, service plans, aftermarket goods and services and everything else you can actually make money on.
And we have five more for you:

Crop sprayer in field aerial view; agtech

Image Credits: The Creative Drone (opens in a new window) / Getty Images

Image Credits: The Creative Drone (opens in a new window) / Getty Images
Of all global industries, perhaps none is more susceptible to the dangers of climate change than agriculture.
There’s a consensus among reputable scientists that the amount of CO2 we’re putting in the atmosphere is aggravating extreme weather events. How is that impacting the way agtech VCs operate during a downturn?
To learn more, we surveyed:
7 investors discuss how agtech can solve agriculture’s biggest problems

Three more from the TC+ team:
TechCrunch+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription!
Google plans to open its first data center in Japan by 2023, Ivan writes. The center is part of a $730 million infrastructure fund and will be the search engine giant’s third one in the region.
Meanwhile, Kyle and Amanda looked at artificial intelligence–powered music generators and its place in an industry where it generally pays to be able to use your natural, human abilities.
And another five more for you: