And here are five more to tide you over till Monday:
E-commerce startups make as much as one-fifth of their yearly revenue in the two months after Black Friday/Cyber Monday. But how can brands convert shoppers who respond to a holiday promotion into repeat customers all year long?
Dan LeBlanc, the CEO and co-founder of data and analytics Daasity, has written a detailed strategy guide aimed at helping marketers boost ROI and create a cohort analysis that tracks lifetime value against customer acquisition cost.
“Consumer brands who know how to use their data to maximize LTV will win the holidays and set their brand up for growth well into the new year.”
Three more from the TC+ team:
And now we have four more for you:
Daily Crunch: Vulnerable component in IoT devices poses ‘supply chain risk,’ Microsoft says by Christine Hall originally published on TechCrunch