That turns out to be correct, as Disney today explained the intended experience will involve having Disney+ subscribers hold up their phone to the TV screen to scan the QR code in order to view and purchase the exclusive merchandise. Alternatively, they’ll be able to visit a special URL —  — if they want a more traditional online shopping experience.

In both cases, users have to authenticate using their Disney+ login credentials in order to check out and purchase. That means, for the time being, the merchandise will be exclusive to Disney+ subscribers only.

The curated merchandise collection will be tied to a number of top franchises and titles, Disney says, including “Star Wars,” “Black Panther,” “Doctor Strange in The Multiverse of Madness,” “Frozen 2,” and “Lightyear.”

In addition, shoppers will be able to gain exclusive access to made-to-order merchandise, including t-shirt and sweatshirt designs from “Frozen 2” and “Lightyear.”

“Special access to this curated collection of merchandise for the upcoming holiday season is the latest example of the many ways we experiment with how to improve the user experience on Disney+, which includes enhancing the benefits of being a subscriber,” said Alisa Bowen, President of Disney+, in a statement.  “We’re excited to collaborate with shopDisney to explore how we can potentially better serve our audiences by expanding the ways they get to interact with the stories and characters they love on Disney+.”

Image Credits: Disney


Disney+ expands into e-commerce with an exclusive merch shop for subscribers by Sarah Perez originally published on TechCrunch