The web3 experience launched this week to give Disney fans access to a virtual storefront with individual displays that highlight various soundtracks from Disney movies and shows like “Encanto,” “Wandavision,” “Turning Red,” “Tomorrowland,” “Hocus Pocus,” “Shang-Chi and the Legend of the Ten Rings,” “Star Wars,” “The Lion King Musical” and more. Users can click throughout the site to learn about specific titles, listen to music and add CDs or records to their online cart.
To celebrate Disney’s 100th anniversary — which occurs in 2023 — users can also click through a musical timeline titled “Disney100: The Wonder of Disney Music” to enjoy a century of music from fan-favorite titles, such as the 1928 debut of Mickey and Minnie Mouse in “Steamboat Willie,” “Snow White and the Seven Dwarfs” in 1937, “Fantasia” in 1940, “Moana” in 2016 and so forth.
“We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests,” said Ken Bunt, President of Disney Music Group, in a statement.
Disney launches web3 experience to celebrate 100 years of Disney music by Lauren Forristal originally published on TechCrunch
