Innovation is a top priority at Salesforce. In fact, innovation is one of our five core values, and it’s reflected in everything that we do.

In a time of economic uncertainty, our customers told us that getting the most out of their Salesforce investment is more important than ever. So, we’ve put together a list of our favorite ways you can use our cost-saving and efficiency-driving innovations from the Winter ‘23 release and maximize your Salesforce investment.

With Preventative Maintenance enhancements from Service Cloud, you can now create preventive maintenance plans for equipment based on usage so your customers never miss a beat. The next maintenance can either be determined by fixed cadence or it can be automatically adjusted based on the usage when the previous work was completed. These enhancements will enable better maintenance planning, repair time, and integration into the scheduling process and significantly reduce unnecessary spare parts expenditures and labor costs.

CDP Connector for Google Cloud Storage, a new Marketing Cloud feature, reduces integration and maintenance costs by leveraging a pre-built connection to bring data from Google Cloud Storage into Customer Data Platform. Now, you can leverage cloud storage attributes to enrich customer profiles and optimize segmentation and personalization.

New enhancements to B2B and B2B2C Commerce help you:

2. Enable shoppers to quickly search for products on B2B webstores and gain more insight into shopper intent with Semantic Search. 

Users can now collaborate faster by completing tasks in Experience Cloud using Flow Orchestration enhancements, specifically Flow Orchestration’s Work Guide. In addition, admins can empower other users to help spot bottlenecks and fast-track work using supervisor permissions. You can now allow anyone to participate in workflows from anywhere.

Enterprise Self-Service for Communications Cloud allows you to eliminate steps, scale transactions and improve customer satisfaction with Enterprise Self-Service which automates move, add, change, or delete services (MACD) for bulk and multi-site subscription management. In turn, this will help you reduce cost-to-serve and churn, while increasing automation and customer satisfaction.