Myriad companies have made digitally driven commerce work for them, but others have struggled to find success or are unsure where to start.

Between livestreaming and big players like TikTok, Amazon and Twitter getting into e-commerce in the metaverse, social commerce is going to be a force to be reckoned with.

It’s also an area that we have followed intensely, especially since shopping was forced online at the beginning of the pandemic. And a lot of companies are doing compelling things.

Though the pandemic-induced online shopping frenzy has cooled as more people venture out again, with all of the different methods out there for digital commerce, driven in large part by livestreaming and social media, it’s time to take a look at where this industry is headed, who the dominant players will be, what the challenges to adoption are and what brands will have to do to keep up.

Embracing digital commerce may be retailers’ best bet for staying ahead of a fast-moving industry by Christine Hall originally published on TechCrunch

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