Following the emergence of AI-generated art, Geenee AR develops a world’s-first AI WebAR content creation suite
Today, Geenee AR (augmented reality), a webAR content creation engine, integrated its web3-based body tracking software development kit (SDK) with Stable Diffusion, a generative AI platform.
The alliance enables Geenee AR to leverage auto-generated AR textures to scale its interoperable real-time 3D (RT3D) immersive content offering.
Geenee AR designed its product as a browser-based immersive service with a unique full-body tracking SDK that supports virtual try-on, custom avatars, and AR content on various devices.
According to the firm, the Geenee AR platform suits different marketing use cases like immersive advertising campaigns, integrated blockchain and tokenization experiences, and virtual try-on – an emerging retail technology looking to reignite high street vendors.
The Stable Diffusion integration enables Geenee AR creators to distribute wearable virtual apparel that users can customize on the fly. The no-code WebAR platform invites individuals and businesses of all sizes to create custom AR content.
For example, a Geenee AR developer can create a blank virtual clothing option, such as a t-shirt or hoodie, and then quickly place a texture with the integrated generative AI system.
An example of Geenee AR’s integrated AI system GIF: Geenee AR
By integrating an AI platform, Geenee AR further lowers its barrier to AR content creation by providing tools which allow inexperienced developers to complete RT3D assets without extensive design knowledge.
Beaugart Gerber, the Vice President at Geenee AR, added,
“AI is abbreviating the time to create, and paired with AR that creation instantly becomes a living experience. In a short time we’re talking about an endless virtual closet, only limited by your imagination”
User can change their virtual items with the click of a finger GIF: Geenee AR
The firm also provides a demo link for budding WebAR content creators, giving them early access to the RT3D AI SDK and inviting interested immersive developers to share their work with the #WearARAI social tag.
Geenee AR’s no-code developer solution increases accessibility for immersive content creation. Geenee AR built its service on an interoperable foundation which does not utilize a dedicated application. Instead, the service is web-browser based, improving accessibility and scalability by offering its tools to everyone.
In September, the firm debuted NFT All-Stars, a multiplayer metaverse experience for mobile and web browsers. The cross-platform immersive experience also integrated blockchain and NFT technology, enabling players to participate using their digital avatars and wearables.
The NFT All-Stars Metaverse experience hosts multiplayer gaming sessions where players fly their custom avatars over real-world locations to collect points and compete with friends.
The project uses blockchain information from Nomad Blvd, Nouns, Non-Fungible People, Doodles, CloneX, and The Sandbox to power the experience. NFT All-Stars also incorporates assets from Ready Player Me to boost the experience.
Geenee AR also partnered with Ready Player Me in April to secure scalable, interoperable, and accessible Web3 content for individuals and brands. The alliance allows users to import their Ready Player Me avatars into the Geenee AR SDK, enabling full-body tracking and sophisticated animation.
Additionally, the partnership enables Geenee AR to combine AR and blockchain to deliver “meaningful” Web3 products and engaging immersive experiences or applications.
In September, Cory Grenier, the CEO of Geenee AR and Elena De Sosa, the VP of Partner Development at Geenee AR, spoke at the first-ever XR Summit alongside Roman Rappak, CCO, Co-Founder of Ristband, to discuss the role of businesses and individuals in scaling Web3 content.
During the conversation, the featured speakers explained how XR firms should keep accessibility in mind and remain conscientious when developing Web3 content, solutions, and SDKs. De Sosa noted that Web3 firms should consider different perspectives within development teams and user feedback groups.
The XR Summit guests also discussed how other factors, such as device cost and availability, could lead to hurdles in creating inclusive content.
Cory also added,
“We see so many tech companies that are not that diverse, maybe not that inclusive of different genders, orientations, and minorities. So, I think that it starts with the DNA of the company to put that into the virtual worlds and products that they build”
 
 
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