“As we continue to improve the Duplex experience, we’re responding to the feedback we’ve heard from users and developers about how to make it even better,” a Google spokesperson told TechCrunch via email, adding that Duplex on the Web partners have been notified to help them prepare for the shutdown. “By the end of this year, we’ll turn down Duplex on the Web and fully focus on making AI advancements to the Duplex voice technology that helps people most every day.”

The promise of Duplex on the Web was that you’d be able to issue Google Assistant a command like “Book me a car from Hertz” and have Duplex pull up the relevant web page and automatically fill in details like your name, car preferences, trip dates and payment information (using information from Gmail and Chrome autofill). But the rollout was slow to begin with, with only a limited number of sites and partners supported for specific use cases. Android was the only platform from which Duplex on the Web could be used, with the service coming to Chrome for Android as “Assistant in Chrome” in late 2019.

Duplex on the Web being used to book a car. Image Credits: Google

Google shuts down Duplex on the Web, its attempt to bring AI smarts to retail sites and more by Kyle Wiggers originally published on TechCrunch