Great product photos will display your brand’s professionalism and enable you to build credibility in the industry. You offer high-quality products, so make sure that your product pages reflect this!
Optimizing your product pages also enhances your site’s credibility and increases your chances of ranking highly on search engine results pages.
Here are some great tips to optimize your product pages to encourage more customers to fill up their baskets.
The images of your products are the first things that your website visitors will see. Professional photos will grab your target audience’s attention and pique their interest in your offerings.
If it aligns with your budget, consider hiring professionals to create the perfect product pages for your business.
Hire a professional photographer to take images of your products and outsource the editing to an expert. Get a seasoned web developer to define the layout and functionality of your product pages.
A product page isn’t complete without a call-to-action (CTA). You can add a CTA either at the bottom of your product descriptions or on a button that enables your viewers to add products to their basket.
Consider a CTA like ‘add to basket’ or ‘go to checkout’. If your brand has a quirky and informal tone of voice, get creative with your CTAs. You could use something like ‘get your hands on this product’ or ‘I want it’.
Never assume that your website viewers will know what to do when they land on your product page. Sometimes, they need a nudge in the right direction and CTAs are the perfect way to do this.
Make sure your CTAs are noticeable. Make the text bold or brightly colored, or add the button to an easy-to-spot location on the page.
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