Do you have a WooCommerce store and want to sell digital downloads? Are you unsure of how to enable digital downloads in WooCommerce?

Digital downloads are a popular and convenient way for customers to purchase and access a wide range of products, including music, movies, ebooks, software, and online courses.

If you operate an e-commerce store using the popular WooCommerce platform, you may be interested in offering digital downloads to your customers.

In this article, we will provide a step-by-step guide on how to enable digital downloads in WooCommerce and start selling these products to your customers. We will also discuss the types of digital products that can be added to your store and provide tips for pricing and promoting these products.

By the end of this article, you will have a clear understanding of how to set up and sell digital downloads through your WooCommerce store.

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There are several reasons why offering digital downloads can be beneficial for your WooCommerce store:

Overall, offering digital downloads can be a lucrative and convenient way to expand the product offerings of an e-commerce store and increase profits.

Before you can enable digital downloads in your WooCommerce store, you need to have the following:

Once you have these prerequisites in place, you can follow the steps below to enable digital downloads in WooCommerce and start selling these products to your customers.

Follow the steps below to enable digital downloads in your WooCommerce Store. 

First, log in to your WooCommerce store’s dashboard and go to the Products tab. From there, click on the Add Product button to create a new product.

In the Product Data section, select the Downloadable option under Product Type.

Upload the file you want to offer as a digital download by clicking the Choose File button. You can also enter a name and description for the download in the corresponding fields.

Repeat this process to add additional files if necessary.

Set the price for the digital download. You can also set sale prices and schedule sales if desired.

Scroll down to the Inventory section and ensure that the Stock Management option is set to “Do not track stock for this product.” This is important because digital products do not have a physical inventory.

In the Downloadable limit section, you can set the number of times the file can be downloaded, and the download expiry time.

Finally, click the Publish button to make the digital download available for purchase on your store.

Repeat these steps to add additional digital downloads to your store.

Before you can start selling digital downloads, you will need to set up a payment gateway to process transactions. You can do this by going to the WooCommerce tab in the dashboard and selecting the Payments option. From there, you can choose and set up a payment gateway of your choice.

Now that you know how to enable digital products, you can start selling them. To help sell your digital products, we’ve included some tips to help you make more sales.

Before setting a price, consider your digital product’s value to customers. Is it a unique product that solves a specific problem or fulfills a need? Is it something that customers are willing to pay for?

Look at the prices of similar products offered by competitors to get an idea of the going rate for similar products.

Aim for a price that is fair for both you and your customers. If your price is too high, customers may not be willing to purchase it. If it’s too low, you may be unable to cover your costs or make a profit.

Consider offering discounts or special promotions to encourage customers to purchase your digital products.

Use social media, email marketing, and other channels to promote your digital products and drive sales.

Consider offering freebies or bonuses, such as free ebooks or video tutorials, to help promote your digital products and increase sales.

Encourage customers to leave reviews or testimonials on your website or social media accounts. These can help build trust and credibility and encourage more sales.

WooCommerce plugins can help you turn your online store into a competitive and contemporary one. Take a look at the articles below for ideas on WordPress plugins that can work for your website. 

Offering digital downloads in your WooCommerce store can significantly expand your product offerings and reach a wider audience.

By following the steps outlined above, you can easily enable digital downloads in your store and start selling various digital products, including ebooks, software, music, videos, and more.

You can successfully sell digital products and increase your online sales with the correct pricing and promotion strategies.

To take your WooCommerce store to the next level, check out all the great plugins for download on Envato Elements.