To help speed things up, we’ve compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count.

Let’s dive into the best tips and tricks to grow your TikTok.

When you try to appeal to everyone on TikTok, the opposite happens: you end up resonating with no one.

This may sound counterintuitive. After all, to get more followers, shouldn’t you appeal to more people? In reality, targeting a niche gives you a greater chance to be seen by a pool of engaged users.

Sometimes, it’s not just what you post but when you post. This is especially true on TikTok.

Since TikTok is popular with the Gen Z crowd  — and they’re in school for a good part of the day — the morning and early afternoon “dead zone” makes sense.

When posting content on TikTok, stay clear of these slow hours, and try posting towards the end of the week or during the weekend.

TikTok offers a number of features to collaborate with others — which is key to getting more eyeballs on your content. Let’s talk about two features in particular: Duet and Stitch.

The Duet feature lets you play your video next to another user’s video. This is ideal if you want to add commentary or a funny reaction to the original video.

The Stitch feature enables you to play up to 5 seconds of someone else’s video as an intro to your own. 

But there’s more — you can also encourage others to Duet or Stitch your videos.

The result? Tesco’s original video scored 22 million views and thousands of Duet submissions.

Challenges are infamous on TikTok, and they have the power to explode your follower count. The trick is finding the right one for your brand. After all, some challenges fizzle out before they hit the ground, while others spread like wildfire.

Once you find a challenge you can work with, it’s important to put your own spin on it. That’s how you’ll really stand out.


Odds are, your audience is active on other social media besides TikTok. For this reason, it’s important to cross-promote your videos to other channels, such as Instagram or YouTube.

Remember that Instagram’s algorithm will not promote videos with a TikTok watermark, so you’ll need to upload the original video. YouTube, on the other hand, doesn’t have the same restriction.

It’s also worth noting that Reels cannot exceed 60 seconds, while TikTok videos can go for 10 minutes. So, you may need to trim your videos to adhere to Instagram’s time constraints.

Ultimately, you’re only as good as the content you create. Although these tips can boost your visibility in the short run, it’s the quality of your content that influences people to hit “follow.” As a marketer, this means putting your audience at the heart of your strategy and creating content that speaks to them.