Since its introduction in 2020, Instagram has added more and more Reels features for creators to take advantage of. Most recently, it has added the Reels Play Bonus, where creators can make money per Reels view. Read on to learn more about it.
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When you’re invited to the program, you need to opt in to begin earning money for plays. The process involves similar requirements to other Creator tools, like proving you’re the account owner and providing legal information.
Once set up, you receive a payout for your reels at the end of 30 days, during which you can choose up to 150 Reels to count towards the bonus. Paid, sponsored, or partnership Reels are not eligible for the bonus.
And, you can go back and make Reels you’ve already published eligible for the bonus if you’re within the 24-hour window post-publishing.
Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.
There is a cap on how much you can earn and how many views you can count towards the bonus, but this also varies from creator to creator.
The Instagram Reels Play Bonus is a great opportunity for creators to monetize their presence on the app alongside building brand awareness and engagement. If you’re already a Reels expert, keep a lookout for any eligibility updates on the program — you’ll want to get started with earring as soon as it becomes available to everyone.
