The Guardian recently reported that the housing market will see a sharp cooldown in 2023 as the UK enters a recession. Housing and real estate property investors and experts believe that property prices are likely to decline by 5 to 12 percent as a result of this. In a worst-case scenario, this decline could be in the 15 to 20 percent range.

Like the UK, the US is also following a similar trajectory, it seems. As reported by The Hill, economists are already sounding the alarm. According to them, a US housing recession is already brewing. The Housing Market Index, measured on a scale of 100, spells trouble the moment it’s below 50. As of November 2022, that index reached 33. 

As more and more people start to grow aware of the advantages of owning a home, the real estate demand also grows. Because of that, new real estate development projects need to be undertaken. These projects are not centered in one specific region but across many where people would like to be a part of the community and economy. 

Thus comes the need to identify emerging markets. These don’t necessarily have to be busy city centers. Even suburbs can host these new emerging markets and the people looking forward to financing them.

You need to ask yourself a few questions in this regard. 

For every dollar you invest in your real estate project, what are you getting in return? Are you getting a specific financial return? Are you happy with the return that you’re getting? 

Asking these questions and realizing their answers can help you decide whether or not you’re getting the leads or results you’re looking for in exchange for what you’re investing. 

Start by increasing the rent if you’re a house owner and have tenants. You can even start charging a few additional fees, given that you’re allowed to do so in your state or county. For instance, you can impose an extra pet fee for allowing people to have pets inside your compound. Note that you might have to provide a few additional services if you do charge that fee, like handling extra clean-ups. 

You wouldn’t want to disappear off the radar in the real estate market, especially if there’s a recession coming. Hiding will do you no good. It’ll only make things worse when you try to resurface, maybe after the recession.

Instead of hiding, just keep branding yourself and your real estate portfolio. If necessary, focus on digital branding, where you don’t have to invest a lot of money to put your name out there. Aimed at the right people, your marketing strategy can actually secure good leads for you even during the time of a recession.

According to CNN and its economic experts, the world is heading towards a global recession in 2023. The global economy keeps slowing down. Even after a sharp downturn in 2022, experts believe that this slowdown will continue into 2023.

Therefore, if you invest in real estate, you must know how to recession-proof your portfolio. Unless you do that, it’ll become very difficult for you to come out of the recession in one piece and reinvest in real estate once again.

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