When you can’t find the talent you need due to the labor shortage, how do you stay competitive? For many businesses, the answer is increasingly clear: automate, automate, and automate some more.

Jeff Burnstein, president of the Association for Advancing Automation (A3), said the trend isn’t about replacing workers, but rather remaining competitive, which is key to hiring more people.

“When companies can’t find people, what are they going to do to maintain productivity and product quality?” Burnstein said. “Automation is playing a key role in that.” 

Help your business build faster and more repeatable processes, making the employee and customer experience just flow.n

Automation when done with a focus on the customer and increase in productivity, can be a great complement to creating good jobs.

These are examples of “collaborative robots” that work alongside people, creating new and better-paying opportunities for workers while companies remain productive and can focus on customer service.

Vantage Point magazine brings together thoughtfully curated voices from the world’s most influential companies. Each issue unpacks intimate insights shaping the workplace.