FirstCheck Africa, Samata Capital, Future Africa, IgniteXL participated in the round, in addition angel investors ex-SokoWatch COO, Kwenhui Tawah, and ex-L’Oreal executive and current WPP Scangroup CEO, Patricia Ithau. The new funding brings the total amount raised by Uncover, since launch in 2020, to $1.225 million.
Mehta has over 10 years’ experience helping businesses scale across Africa, while Oyateru is a nutritionist and consumer goods expert. Lee is an economist turned filmmaker.
Uncover was launched after incubation at Antler. It uses African botanicals and outsources its manufacturing to Korean original design manufacturers, who they say ensures its products are “healthy, safe, affordable and effective.”
“Our production happens in Korea (one of the world’s biggest beauty markets) , where we are leveraging the best technology, labs, and scientists in the world who understand stability testing, safe ingredients, and formulations. We are able to deliver because women in our community have graciously provided information and tried our products, to help us formulate specifically for this market,” said Mehta.
“I have experienced the lack of safety in products firsthand, the lack of information and the feeling of being stuck. This is part of the reason why we are building these tools for people to get personalized information, and advice including diet tips.”
Mehta says since launch the startup’s revenue has grown 20-fold, buoyed by the growing demand for its products, and the community it continues to build.
“We have had incredible traction since, and our community has grown from zero to about 60,000 women in Kenya in two years… we have built brand awareness, loyalty, and our values of education and knowledge and empowerment have been established at the market,” she said.
Uncover hopes to continue building and strengthening this community, starting with Kenya and Nigeria, which are the next major beauty and personal-brand markets in the continent after South Africa.
Kenya’s Uncover raises $1M to expand skincare product enterprise across Africa by Annie Njanja originally published on TechCrunch