Image Credits: Lensa AI on Instagram

According to app analytics firm SensorTower, Lensa AI has amassed about 22.2 million worldwide downloads and almost $29 million in consumer spending since its launch in 2018. In the last month, the app has seen a significant spike with the release of magic avatars. In November, the app was downloaded 1.6 million times, up 631% from 219,000 downloads in October. The U.S. is Lensa AI’s largest market, generating 58% of consumer spending, but the app is especially popular in Brazil right now. Of all November downloads, 31% were from Brazil, where installs climbed 24,450% month over month.

Prisma Labs, the team behind Lensa AI, told TechCrunch that it uses AWS cloud services to process users’ photos. As soon as an AI model is trained on a user’s photos, the images are immediately deleted.

Lensa AI climbs the App Store charts as its ‘magic avatars’ go viral by Amanda Silberling originally published on TechCrunch