“The core of this program is providing emerging artists with the web3 tools and skills they need to excel and advance their music careers in this digital economy,” Raja Rajamannar, chief marketing and communications officer at Mastercard, said to TechCrunch. “By providing access to experts and innovators in the space, the artists will be guided on how to incorporate web3 into their work throughout the entire program and then beyond.”

After joining the incubator, participating artists should know how to mint NFTs, represent themselves in virtual worlds and establish a community, Rajamannar said. “We see that web3 holds tremendous promise for artists and creators to create, own and monetize their content, but only if they know how to leverage it.”

“This past year was big for us, with experimental web3 activations around the world,” Rajamannar said.

In the past, high-level employees at Mastercard have been vocal about their bullish sentiments toward the crypto space.

Mastercard launches web3-focused artist incubator with Polygon by Jacquelyn Melinek originally published on TechCrunch