Beginning November 2022, Meta ads in Kenya are subject to a value added tax (VAT) at the applicable local tax rate. This applies to all advertisers whose ‘Sold To’ country on their business or personal address is set to Kenya.

Add your VAT ID in the Payment Settings. If you’re registered for VAT and provide your VAT ID, your VAT ID will show up on your ads receipts. In the event that you’re entitled to recover VAT, this may help you recover any VAT you paid to the Kenyan tax authorities if you are a VAT registered business in Kenya.

VAT is added whenever you’re charged for your ads regardless of whether you’re purchasing Meta ads for business or personal purposes. Because VAT is added on top of charges, you won’t reach your billing threshold faster, but you may be charged more than your billing threshold amount. If you pay for Meta ads with a manual payment method, VAT is accounted for and applied at the applicable local rate when your ad account is funded to determine the total balance available.

Note: Meta isn’t able to give tax advice. If you have a question about taxes, we suggest that you contact your tax advisors or local tax authorities.