After staging our first TechCrunch Disrupt in San Francisco in three years, Slack is much quieter than usual this morning.
My colleagues are flying home to cities as far flung as Taipei, Paris and London; I just took a streetcar home, which should keep my expense report simple.
Moscone Center did not look like we’re experiencing a downturn in tech: The Expo Hall and demo booths were buzzing, and attendees were networking with enthusiasm in the hallways (are business cards making a comeback?).
Next week, I’ll share a recap of the panel I moderated, “Taking the BS out of your TAM.” In a conversation with Kara Nortman (Upfront Ventures), Aydin Senkut (Felicis Ventures) and Deena Shakir (Lux Capital), we explored the many mistakes first-time founders make when calculating the size of their market and pinned down the information investors are actually looking for.
Thanks again to everyone who participated!
Eric Tarczynski, managing partner and founder of Contrary Capital, says we are entering a “messy middle” era for venture capital:
Looking ahead to 2023, Tarczynski foresees an environment where “the VC landscape has started to bifurcate,” as “slow M&A activity and no IPOs” and “good companies in ‘safe’ industries” temper investor expectations.
Many startups are lowering their prices in an attempt to retain customers and reduce churn during the downturn.
“But is that actually helpful advice for SaaS founders?” asks Torben Friehe, CEO and co-founder of Wingback. “As far as I can see, it isn’t for most.”
Instead of being reactive, Friehe says SaaS startups should instead revisit their ideal customer profile and revise their messaging.
“This adverse economic climate may actually be a time when you have more leverage and can demand higher prices for your product.”
I’m an international student in the U.S. in F-1 status. I will graduate with a bachelor’s degree in computer science this May and plan to apply for OPT. I want to launch a startup.
Can I do that with OPT? What options would I have after OPT to continue growing my company?
— Forward-Looking Founder
Now that the public cloud market has undergone a correction after years of growth, will seasoned workers look for greener pastures at smaller companies?
According to Andy Stinnes, general partner at Cloud Apps Capital Partners, we’re entering a decade-long cycle that will spark a Great Migration of talent.
“The answer is clear once you think about it,” he says. “Companies are extending cash runways, and cloud leaders are feeling that pain as they lay off parts of their teams and face even more work and pressure.”
Products and services that sell themselves sound great, but product-led growth (PLG) startups still launch marketing campaigns and hire sales teams.
Combining PLG with traditional sales-led growth efforts can raise retention and acquisition to the next level, says Kate Ahlering, chief revenue officer at Calendly.
In this TC+ guest post, Ahlering lays out multiple strategies that will help teams implement a “hybrid GTM strategy,” which includes suggestions for leveraging PLG data and optimizing success metrics.
TechCrunch+ roundup: PLG and enterprise sales, SaaS pricing strategy, OPT options by Walter Thompson originally published on TechCrunch