This was a rough year for customer experience.

No matter how great your product or service, you will ultimately be judged by how well you do when things go wrong, and your customer service team is your direct link to buyers. If you fail them in a time of need, you can lose them for good and quickly develop a bad reputation. News can spread rapidly through social media channels. That’s not the kind of talk you want about your brand.

We’re constantly being asked for feedback about how the business did, yet this thirst for information doesn’t seem to ever connect back to improving the experience.

For too long we’ve been hearing about how data will drive better experiences, but is that data ever available to the people dealing with the customers? They don’t need data — they need help and training and guidance, and there clearly wasn’t enough of that in 2022. It seemed companies cut back on customer service to the detriment of their customers’ experience and ultimately to the reputation of the brand.

The year customer experience died by Ron Miller originally published on TechCrunch