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To say the changes are coming at a chaotic pace is an understatement. Employees were let go via emails and often still working when suddenly their access to Twitter’s internal resources was cut. (Not being able to log in was a clue to go check their personal email to find out if their job was eliminated.)

As it turns out, some people decided they won’t be sticking around for whatever Twitter is turning into.

This rapid growth had some downsides as the largest service experienced lags and outages due to the sudden influx of new users. Plus, some users came to Mastodon without a full understanding of how a decentralized social network works and have found the process confusing or overly technical. They may have already given up and moved on to another platform, despite how this week was the prime opportunity to convince them of decentralization’s perks — like how Mastodon can’t be sold to a person like Musk.

Then there’s the fact that @Jack sold Twitter to Musk to begin with, so would anyone ever trust him again?

Another company hoping to capitalize on Twitter’s upheaval is the newsletter platform Substack. The company openly targeted Twitter’s user base over the past few days and then threw its hat into the ring as a more direct competitor with the launch of a new feature, Substack Chat. This addition allows Substack writers to communicate directly with their most avid and loyal readers right in the Substack mobile app.

The company says the new Chat feature will eliminate the need for its writers to “frankenstein together different software tools and cross-reference subscriber lists,” its announcement read.

Chat is not a Twitter clone by any means — though there is overlap with how writers have used Twitter in the past.

However, the launch could relocate some of the discussions that would have normally taken place on Twitter to a more private networking space going forward.

Communities themselves can support groups of up to 1,024 users and offer end-to-end encryption.

At launch, group admins will have the option to move their group to a Community if they choose. The feature will reach the wider WhatsApp user base worldwide over the next few months, on both Android and iOS.

Image Credits: Meta

Image Credits: Snap/Amazon

Image Credits: Meta

Image Credits: Amazon


This Week in Apps: Twitter chaos, Mastodon grows and WhatsApp launches Communities by Sarah Perez originally published on TechCrunch