I’m here today to encourage the normalization of the unfollow, especially as you decide how Threads will fit into your habits. Toss the social anxiety off and liberally hit that button. Don’t end up ruining your own experience!

But you probably will. Because the growth objectives of these business and our own stubborn behaviors/incentives push us to add add add follows.

(Blocking and muting are also endorsed but those are different use cases)