Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok.
Recently, the social media site announced a new feature called TikTok Shopping; the potential is obvious, given its vast audience of over one billion users.
However, is TikTok Shopping for you, and how does it work? That’s exactly what I’ll talk about here.
“TikTok Shopping is a suite of solutions, features, and advertising tools that give businesses the opportunity to capture the full power of TikTok’s influence on purchase decisions.”
The social media site explains that TikTok Shopping allows merchants to ‘enjoy a full-service commerce solution’ with TikTok managing the retail side, from product upload and purchase to shipping and fulfillment.
Sellers have two options. TikTok’s Shopping Direct Integration creates an e-commerce experience for creators/merchants that want to run their e-commerce stores directly from the TikTok platform. This option provides a full e-commerce experience with everything, including post-payment processes, occurring inside the TikTok app.
Then, there is Partner Integration, where sellers can add product catalogs via a TikTok Business account and buyers can browse and purchase inside the TikTok app. However, post-payment processes like returns occur outside of TikTok on the partner’s app or website.
As a buyer, you find TikTok shops as a tab on a seller’s account. You place your items in the shopping bag, just like regular e-commerce sites. Once you click on it, it takes you to the product catalog.
From there, you browse the store as you normally would and add items to your basket. When you’ve finished shopping, you can check out in the app or go to the company’s website.
To make TikTok shopping possible, the social media site is teaming up with well-known shopping brands, including:
Additionally, TikTok says the likes of Wix, OpenCart, BASE, and ShopLine are coming on board soon.
Currently, TikTok shopping is open to business account holders in the following countries:
If you have a Shopify, Square, Wix, or other TikTok shopping partner account, you should be able to set up a store.
First, you must ensure that your target audience is active on the platform. If they’re not, then you’re not going to get much traction selling your products on TikTok.
Next, you need to have an engaging and creative sales strategy. Since TikTok is all about short videos, can you capture the audience’s imagination in minutes while saying what you want to say? You can? Great. Now you just need to ask yourself one more thing.
TikTok Shopping is ideal for use alongside its other advertising solutions. Here’s a look at some of TikTok’s offerings:
Dynamic Showcase Ads lets you advertise thousands of your product SKUs with personalized video ads, and Lead Generation appears inside in-feed video ads, letting your business collect TikTok users’ details with online forms.
Engage viewers, build relationships, and increase conversions with TikTok LIVE Shopping. With this advertising solution, brands can integrate their products from TikTik Shopping into a LIVE session.
For you as a brand, that means real-time connections with your audience. TikTok users can then buy products they see during a LIVE Shopping stream.
Before you can start selling on TikTok Shopping, you need to register. Here’s how to do it:
With your TikTok Shopping account set up, it’s time to start getting the news out about your new sales outline. Follow these tips to get started.
Make sure your descriptions are detailed, tell customers all they need to know, and keep titles within the 34-character limit.
One of the most important steps of any advertising campaign is getting the news out. That means telling friends and family, sharing the link on your other social media channels, and posting regular videos.
You could also consider teaming up with brand ambassadors and influencers for a wider impact.
Who doesn’t love a discount? Encourage people to come to your store by offering exclusive discounts or deals. Make discounts time-limited to create a sense of urgency and come up with unique deals shoppers can’t get anywhere else. For instance, if you’re selling cosmetics, create a bundle of branded products.
TikTok shopping is an e-commerce platform that lets business sellers create a product catalog. It’s currently running a pilot scheme in several countries, including the United Kingdom.
It’s difficult to say at this early stage. It depends on which category you’re selling in and whether your target audience is on the platform. However, it does provide a fresh outlet to sell from and a new way to reach consumers.
Business sellers can register for an account, and then they have to wait 2-3 days for approval. Once you get an approval email, you can start selling on TikTok Shopping.
It’s easy to set up a store, and there’s only one real way to find out what TikTok Shopping can do for your business, and that’s to give it a go.
Will you be joining TikTok Shopping?