It has been the greatest privilege to serve all of you as a leader and a partner. Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety.

As newly installed “Chief Twit” Elon Musk took over on Thursday, he posted a screenshot of a letter he wrote to Twitter advertisers, vowing that the platform “obviously cannot become a free-for-all hellscape.” Personette quote-tweeted his message, saying that she had a great conversation with the Tesla and SpaceX CEO. She added, “Our continued commitment to brand safety for advertisers remains unchanged. Looking forward to the future!”

But by the following evening, she had resigned.

“It has been the greatest privilege to serve all of you as a leader and a partner,” Personette said. “Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety.”

Update, 11/1/22, 5:30 PM ET to include information about Dalana Brand’s departure.

Twitter ad sales head, diversity chief resign amid turbulent Musk takeover by Amanda Silberling originally published on TechCrunch

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