The app is also not solely timeline-based, as Twitter is. In addition to the main feed, Hive’s users can explore their interests across a range of topic-based communities, like Science, Tech, Cars, Music, Fashion, Pets, Crafts, Books, Travel, Gaming, Art, Food and many others. Here, users can like, comment and repost the shared content, similar to other social networks, as well as click on hashtags to dive in further.
In some respects, Hive may feel more comfortable to former Twitter users looking for a new home because the app has a simple and familiar set of navigation options — there are tabs for viewing the main timeline or feed, a “Discover” section for exploring the social network, a tab for accessing your profile, and another for your notifications, for example. In the center, there’s a button to create a new post.
Hive also uses the same follower-based model as Twitter, as opposed to the mutual friending model you’d find on a network like Facebook.
However, unlike most social networks, Hive avoids personalization algorithms in favor of a chronological feed and it doesn’t monetize using ads. Instead, Hive offers users the ability to pay to unlock additional slots that let them showcase more of their favorite music on their profile. These range from $0.99 for a second slot to $1.99 for a third or fourth, the app’s App Store listing indicates.
Hive has been gaining traction in the weeks leading up to Musk’s acquisition of Twitter and the days that followed. According to data from app intelligence firm Sensor Tower, around 214,000 of Hive’s total 733,000 lifetime installs across iOS and Android arrived over the last 30 days alone. Of note, Hive seems to have gained the attention of those outside the U.S. — its non-U.S. installs account for around 86% of Hive’s total downloads, Sensor Tower said.
Data.ai’s estimates are largely in line with Sensor Tower’s, as it sees 720,000+ lifetime installs as of Nov. 20, but sees a higher number — 370,000 — coming from the U.S.
The app saw another surge in sign-ups starting on Friday and continuing over the weekend.
Sensor Tower’s data indicates Hive gained around 144,000 new installs over the past few days (Friday, Nov. 18 through Sunday, Nov. 20, 2022). 22,000 of those installs were from the U.S. alone, it says. During this time, the app also jumped from the No. 338 overall iPhone app on the U.S. App Store to become the No. 17 app today. In the U.K. it’s No. 17 and it’s No 24 in Canada.
The app was also the No. 3 app in the U.S. Social Networking category as of the time of writing, Sensor Tower said.
Hive’s appeal may not only be due to its mixing of social networking concepts or its ease-of-use compared with signing up for Mastodon, which has confused some would-be users who don’t understand how to pick a server or what “fediverse” means. As with BeReal, Gen Z seems more drawn to newer social networks run by indie founders, not launched by big tech brands.
Hive hadn’t responded to requests for comment at the time of publication. Shortly after, Kassandra Pop replied with the most recent metrics as of today, Nov. 21, 2022, 12:52 PM PT. She said sign-ups since Thursday night had topped 400,000 and the app currently has 998,000 users.
Update: as of 4 PM ET, the app has reached a million users she said. The headline has been updated to reflect this change.
Twitter alternative Hive hits 1 million users after surge of sign-ups by Sarah Perez originally published on TechCrunch