WBD is also busy planning a free ad-supported streaming (FAST) service to keep up with competitors in the FAST market, including Peacock, Pluto TV, Tubi and Amazon Freevee, among others.
We predict that once WBD launches its FAST offering, it will offer these titles.
As far as we know, the streamer has three notable projects in the works for 2023 and beyond.
In November 2022, Bob Chapek stepped down as CEO of Disney and was replaced by Bob Iger, the former CEO, who had only vacated the spot in 2021. Hopefully, Iger can help the company achieve profitability by its fiscal 2024. In Q4 2022, when Chapek was still CEO, Disney’s direct-to-consumer division lost $1.5 billion in revenue.
Whenever Disney ends up buying Comcast’s stake in Hulu — either by 2023 or 2024 — the company may be planning on merging Hulu with Disney+ and ESPN+. “You know the term soft bundle and hard bundle, right? Soft bundle is, hey, buy all three services for the low price of X. The hard bundle is when things become seamless and without friction. Right now, if you want to go from Hulu to ESPN+ to Disney+, you have to go out of one app to another app. In the future, we may have less friction,” Chapek told Variety.
If Disney+, Hulu and ESPN+ were to live inside one platform, many subscribers who already have the Disney Bundle would be overjoyed. While it most likely won’t be a full integration like HBO Max and Discovery+, it will still be an amalgamation of epic proportions. Disney+, Hulu and ESPN+ have a combined total of 235.7 million subscribers.
As more SVOD streaming services shift to AVOD, we wouldn’t be surprised if Prime Video considers launching a cheaper ad-supported tier. It’s possible that such an offering would pay off big for Amazon. It’s estimated that Netflix will see $600 million in advertising sales in 2023 alone.
What each streaming service has up its sleeve in 2023 by Lauren Forristal originally published on TechCrunch
