No matter the terminology you use — pre-landers, presell pages, or gateway pages — website bridge pages are a valuable marketing tool that helps qualify leads, rather than simply converting any visitor who discovers a landing page.
This article will not provide statistical data on conversion rates related to bridge pages; its focus is practical guidance and how you can instantly reap the advantages of bridge pages.
To make website bridge pages effective, the content should be powerful enough to evoke an emotional reaction or provide something valuable so visitors will be compelled to interact with it.
Due to this, some of the most common bridge page types are (but are not limited to):
No matter what content is included on your bridge page, it should have an attention-grabbing headline to be the most effective. Likewise, even though you are expanding your marketing funnel by adding more layers, you should still comply with successful strategies when it comes to CTAs.
The advantages of using bridge pages have been mentioned several times in this article. Using lead qualification as part of your marketing plan can greatly benefit you. In other words, you’re discarding the irrelevant leads to focus on those that are potential customers.
Website bridge pages provide a crucial extra step to help generate qualified leads and move them further along the sales process. It’s an effective way to get prospects ready for the next stage: your landing page. If they move on from the bridge page, they are likely interested in what you have to offer and ready to make a purchase.