YouTube is raising prices for its Premium subscription plans across many countries including the US, the UK, Canada, and Argentina. News of the price hike emerged after several users in these regions received emails about a rise that will be effective from November 21.

The video streaming service’s Premium plan for families lets up to five people use features like ad-free videos, downloads for offline consumption, and background play under a single subscription.

First, it was 10 unskippable ads.
Then it was Premium only 4k upwards.
Now, premium is more expensive.

That’s a staggering hike — of around 220% and 290%, respectively.

Here are some other countries where YouTube has hiked the prices:

We will update this list as we learn more.

YouTube hadn’t commented about the reason behind the price hikes at the time of writing.

(October 21, 6:10 PM IST) The story updated with price changes for users in Brazil and Indonesia.

YouTube Premium’s family plan gets a price hike in several countries by Ivan Mehta originally published on TechCrunch