Target Audience

• Sales Managers & Executives

• Marketing Managers

• Business Development Teams

• SME Owners & Corporate Marketing Teams (Kenya-focused)

Course Outcome (Very Clear Promise) By the end of this course, participants will be able to:

• Design high-converting sales & marketing assets in Canva

• Build on-brand content fast (even without designers)

• Support lead generation, pitching, and closing deals

• Reduce dependency on agencies & designers

• Increase engagement, leads, and conversions

COURSE STRUCTURE (Practical & Results-Driven)

Duration Options

• 5–6 weeks (corporate-friendly)

• Or 10–12 live sessions (2–3 hours each)

• Each module = Learn → Do → Apply to your business

MODULE 1: Canva for Business Growth (Mindset + Strategy)

Goal: Shift Canva from “design tool” to “revenue tool”

What They Learn

• How sales & marketing teams should use Canva strategically

• The difference between pretty designs vs converting designs

• Aligning Canva designs to:

  • Customer journey

  • Sales funnel

  • Kenyan buyer behavior (mobile-first, WhatsApp, social trust)

Practical Exercise

• Map your business funnel (Awareness → Lead → Sale → Retention)

• Identify exact Canva assets needed at each stage

Deliverable ✅ A Canva Asset Growth Map for their business

MODULE 2: Brand Setup for Consistent Selling

Goal: Build strong, trustable brand presence (crucial in Kenya)

What They Learn

• Setting up Brand Kits in Canva (logos, fonts, colors)

• Creating sales-ready templates teams can reuse

• Brand consistency for:

  • Corporate clients

  • SMEs

  • Digital & offline materials

Practical Exercise

• Create:

  • 1 sales presentation template

  • 1 social media template

  • 1 proposal/quotation template

Deliverable ✅ A ready-to-use brand kit & template library

MODULE 3: Canva for Lead Generation (Marketing-Focused)

Goal: Generate leads using Canva-designed content

What They Learn

• Designing content for:

  • LinkedIn (B2B Kenya market)

  • Instagram & Facebook

  • WhatsApp marketing

• Creating:

  • Lead magnets (brochures, eBooks, checklists)

  • Promotional creatives for campaigns

• Designing for mobile-first audiences

Practical Exercise

• Design a lead magnet relevant to their business

• Create 3 promotional creatives to drive traffic

Deliverable ✅ A complete lead generation pack (ready to publish)

MODULE 4: Canva for Sales Enablement (Closing Deals)

Goal: Help sales teams close faster & look more professional

What They Learn

• Designing high-impact:

  • Sales decks

  • Pitch presentations

  • Company profiles

• Structuring presentations to:

  • Build trust

  • Handle objections visually

  • Communicate value clearly

Practical Exercise

• Redesign an existing sales deck or proposal in Canva

• Add visuals for:

  • Pricing explanation

  • Value comparison

  • Case studies

Deliverable ✅ A sales-ready pitch deck they can use immediately

MODULE 5: Canva for Proposals, Quotes & Corporate Documents

Goal: Win more deals through professional documentation

What They Learn

• Creating professional:

  • Proposals

  • Quotations

  • Reports

• Using Canva for:

  • Tables

  • Pricing pages

  • Branded documents

• Exporting for print & email (important in Kenyan corporate culture)

Practical Exercise

• Create a proposal or quotation template

• Add sections for:

  • Scope

  • Pricing

  • Timeline

  • Terms

Deliverable ✅ A reusable proposal & quotation system

MODULE 6: Canva for Social Proof & Trust Building

Goal: Increase credibility and conversion rates

What They Learn

• Designing:

  • Testimonials

  • Case study visuals

  • Client logos & success stories

• Using visuals to build trust in Kenyan markets

• Storytelling with Canva

Practical Exercise

• Turn one real customer success into:

  • 1 case study page

  • 2 testimonial creatives

Deliverable ✅ A trust & credibility content pack

MODULE 7: Canva for Team Collaboration & Speed

Goal: Scale Canva use across sales & marketing teams

What They Learn

• Canva Teams & permissions

• Collaboration between marketing & sales

• Approval workflows

• Version control & asset management

Practical Exercise

• Set up a shared Canva workspace

• Assign roles for sales & marketing staff

Deliverable ✅ A team-ready Canva workspace

MODULE 8: Automation, AI & Growth Hacks (Advanced)

Goal: Save time and scale output

What They Learn

• Canva AI tools (Magic Design, Magic Write, etc.)

• Repurposing content across platforms

• Speed design workflows

• Turning one design into 10 assets

Practical Exercise

• Repurpose one sales asset into:

  • Social post

  • WhatsApp flyer

  • Presentation slide

Deliverable ✅ A content repurposing system