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Digital Marketing
Facebook Marketing for Kenya Businesses & Freelancers
Curriculum
11 Sections
67 Lessons
4 Weeks
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MODULE 1
6
1.1
MODULE 1 INTRODUCTION
1.2
Facebook, Instagram & WhatsApp Usage Trends in Kenya
1.3
Types of Businesses That Succeed on Facebook in Kenya (And Why Some Fail)
1.4
Facebook vs Instagram vs WhatsApp Marketing
1.5
Organic vs Paid Marketing in Kenya
1.6
Case Studies of Kenyan Brands
MODULE 2
7
2.1
MODULE 2 INTRODUCTION
2.2
Facebook Page Setup (Best Practices)
2.3
Facebook Business Manager Explained (Simple & Practical)
2.4
Ad Accounts, Roles & Permissions
2.5
Connecting Facebook, Instagram & WhatsApp Business
2.6
Payment Methods in Kenya
2.7
Practical Assignment: Create or Audit Your Facebook Business Manager
MODULE 3
6
3.1
MODULE 3 INTRODUCTION
3.2
Buyer Personas for Kenyan Customers
3.3
Facebook Demographics, Interests & Behaviors
3.4
Location Targeting in Kenya
3.5
Language & Cultural Considerations in Kenya
3.6
Customer Journey Mapping (Kenyan Context)
MODULE 4
6
4.1
MODULE 4 INTRODUCTION
4.2
Types of Facebook Content That Convert
4.3
Writing Persuasive Copy (Local Tone)
4.4
Visual Design Basics (Using Canva)
4.5
Video & Reels for Engagement
4.6
Creating a Simple Content Calendar
MODULE 5
6
5.1
MODULE 5 INTRODUCTION
5.2
Facebook Ads Manager Overview
5.3
Campaign Objectives Explained
5.4
Ad Sets vs Ads
5.5
Budgeting & Bidding
5.6
Facebook Ad Approval Policies
MODULE 6
6
6.1
MODULE 6 INTRODUCTION
6.2
Lead Generation vs Website Traffic
6.3
Creating High-Converting Lead Forms
6.4
Asking the Right Questions
6.5
CRM & Google Sheets Integration
6.6
WhatsApp Lead Follow-Ups
MODULE 7
7
7.1
MODULE 7 INTRODUCTION
7.2
Traffic vs Conversion Campaigns
7.3
Facebook Pixel Explained (Without the Tech Fear)
7.4
Website Tracking Basics
7.5
Retargeting Campaigns
7.6
Lookalike Audiences
7.7
Selling Without a Website
MODULE 8
6
8.1
MODULE 8 INTRODUCTION
8.2
Daily vs Lifetime Budgets
8.3
A/B Testing Ads
8.4
Scaling Winning Ads
8.5
When to Kill Bad Ads
8.6
Common Mistakes Kenyan Businesses Make
MODULE 9
5
9.1
MODULE 9 INTRODUCTION
9.2
Key Metrics Explained
9.3
Reading Facebook Ads Manager Reports
9.4
Simple Reporting for Clients or Bosses
9.5
Making Data-Driven Decisions
MODULE 10
6
10.1
MODULE 10 INTRODUCTION
10.2
Facebook Marketing for SMEs & Local Businesses
10.3
Facebook Marketing for Real Estate & Construction
10.4
Facebook Marketing for E-commerce & Online Shops
10.5
Facebook Marketing for Service Businesses
10.6
Facebook Marketing for Personal Brands & Coaches
MODULE 11
6
11.1
MODULE 11 INTRODUCTION (BONUS)
11.2
Becoming a Facebook Ads Freelancer
11.3
Pricing & Packages in Kenya
11.4
Client Onboarding
11.5
Proposal Templates & Client Pitches
11.6
Scaling to an Agency
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